DStv Loses Millions of Subscribers Over New Sports Package Changes

DStv Loses Millions of Subscribers Over New Sports Package Changes

In a major shake-up affecting entertainment lovers across Nigeria and beyond, satellite TV giant Multichoice is reportedly facing a massive drop in its subscriber base. The key reason? A newly restructured sports package on DStv that has sparked widespread dissatisfaction among loyal viewers.

Sports Channels Now Locked Behind Premium Paywall

As of June 2025, subscribers who previously enjoyed access to popular sports content under mid-tier plans are now being asked to upgrade to more expensive packages to keep watching. Channels broadcasting live football, international tournaments, and major league events have been moved into higher bundles, causing an uproar among fans.

This policy change has already led to a dramatic wave of cancellations. Millions of subscribers across Nigeria, South Africa, and other regions are reportedly walking away in frustration, citing unfair pricing and poor communication.

Multichoice Responds to Criticism

In response to the backlash, a representative from Multichoice explained that the changes were designed to reflect “content value” and increased licensing fees for sports broadcasting. However, many believe this is an attempt to push users toward premium plans under financial pressure.

“We are simply being priced out of what we’ve enjoyed for years,” said Uche, a long-time DStv Compact subscriber in Lagos. “It’s either you pay double or lose your favourite matches. That’s not right.”

Growing Alternatives for Viewers

As subscribers cut ties with DStv, many are turning to cheaper digital streaming platforms like Showmax, YouTube highlights, and mobile sports apps that offer flexibility without excessive fees. Some have even switched to shared group viewing or free-to-air options.

Experts warn that if Multichoice does not reconsider its pricing model, it could face long-term subscriber erosion — especially as economic conditions tighten across Africa.

Conclusion

The future of satellite TV in Nigeria may depend on how quickly providers like DStv adapt to viewer expectations and market realities. For now, many sports fans are simply choosing to say goodbye rather than pay more.

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